Insider Transactions last 24 months for Vital Farms, Inc. - NSDQ: VITL
Transactions
All
Buy
Sell
Option Exercise
Filer's Name
Relationship/
Trans.
Trans. Type
Ownership Type
Security Type
Shares
Price
Trans.
Total Shares Owned
Van Hoven Reena Chauhan Chief People Officer 09/16/2025 DF Direct COM 344 $47.05 $16,185.20 10,765 Diez-Canseco Russell PRESIDENT AND CEO 09/11/2025 DG Direct COM 10,000 $0.00 $0.00 675,776 Diez-Canseco Russell PRESIDENT AND CEO 09/10/2025 DS Direct COM 943 $47.84 $45,113.12 685,776 Diez-Canseco Russell PRESIDENT AND CEO 09/10/2025 DS Direct COM 15,757 $47.29 $745,148.53 686,719 Ohayer Matthew EXECUTIVE CHAIRPERSON 09/04/2025 DS Direct COM 100,000 $50.96 $5,096,000.00 6,482,070 Ohayer Matthew EXECUTIVE CHAIRPERSON 09/02/2025 DS Direct COM 24,441 $52.39 $1,280,463.99 6,582,070 Ohayer Matthew EXECUTIVE CHAIRPERSON 09/02/2025 DS Direct COM 20,559 $51.52 $1,059,199.68 6,606,511 Ohayer Matthew EXECUTIVE CHAIRPERSON 09/02/2025 DS Direct COM 100,000 $51.98 $5,198,000.00 6,627,070 Holland Joseph Michael Chief Supply Chain Officer 09/02/2025 DF Direct COM 412 $51.90 $21,382.80 11,451 Ohayer Matthew EXECUTIVE CHAIRPERSON 08/29/2025 DS Direct COM 100,000 $51.13 $5,113,000.00 6,727,070 Bal Joanne GC, SEC. AND HEAD OF IMPACT 08/22/2025 DS Direct COM 4,796 $50.95 $244,356.20 43,332 Ohayer Matthew EXECUTIVE CHAIRPERSON 08/21/2025 DS Direct COM 4,200 $50.25 $211,050.00 6,827,070 Ohayer Matthew EXECUTIVE CHAIRPERSON 08/19/2025 DS Direct COM 800 $50.31 $40,248.00 6,831,270 Mckeon Kathryn CMO and GM, Butter 08/18/2025 DS Direct COM 21,442 $49.08 $1,052,373.36 37,513 Mckeon Kathryn CMO and GM, Butter 08/18/2025 AM Direct COM 21,442 $15.31 $328,277.02 58,955 Bal Joanne GC, SEC. AND HEAD OF IMPACT 08/15/2025 DS Direct COM 9,999 $47.70 $476,952.30 48,128 Mckeon Kathryn CMO and GM, Butter 08/15/2025 DS Direct COM 12,005 $47.59 $571,317.95 37,513 Post Denny Marie Director 08/14/2025 DS Direct COM 6,086 $47.75 $290,606.50 16,312 Wrede Thilo CHIEF FINANCIAL OFFICER 08/14/2025 DS Direct COM 2,793 $47.70 $133,226.10 58,783 Wrede Thilo CHIEF FINANCIAL OFFICER 08/14/2025 DS Direct COM 600 $47.06 $28,236.00 61,576 Wrede Thilo CHIEF FINANCIAL OFFICER 08/14/2025 AM Direct COM 7,189 $13.91 $99,998.99 62,176 Khoury Karl Director 08/13/2025 DS Direct COM 20,000 $47.63 $952,600.00 114,789 Diez-Canseco Russell PRESIDENT AND CEO 08/12/2025 DS Direct COM 16,700 $46.11 $770,037.00 702,476 Coon Stephanie SVP STRATEGY 08/12/2025 DS Direct COM 10,005 $46.15 $461,730.75 45,779 Pappas Peter Nicholas CSO and President, Eggs 08/11/2025 DS Direct COM 2,811 $45.35 $127,478.85 65,430
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Filer's Name
Relationship/
Trans.
Trans. Type
Ownership Type
Security Type
Shares
Price
Trans.
Total Shares Owned
Cyr William B. Director 07/01/2025 AA Direct COM 3,044 $0.00 $0.00 3,044 Amoo-Gottfried Kofi Owusu Director 06/11/2025 AA Direct COM 3,423 $0.00 $0.00 28,686 Ruiz Gisel Director 06/11/2025 AA Direct COM 3,423 $0.00 $0.00 40,398 Flanagan Glenda J Director 06/11/2025 AA Direct COM 3,423 $0.00 $0.00 31,398 Khoury Karl Director 06/11/2025 AA Direct COM 3,423 $0.00 $0.00 134,789 Kennedy Kelly J. Director 06/11/2025 AA Direct COM 3,423 $0.00 $0.00 20,427 Post Denny Marie Director 06/11/2025 AA Direct COM 3,423 $0.00 $0.00 22,398 Diez-Canseco Russell PRESIDENT AND CEO 05/22/2025 AA Direct COM 7,806 $12.81 $99,994.86 718,899 Wrede Thilo CHIEF FINANCIAL OFFICER 03/03/2025 AA Direct COM 14,659 $0.00 $0.00 63,749 Diez-Canseco Russell PRESIDENT AND CEO 03/03/2025 AA Direct COM 34,073 $0.00 $0.00 709,805 Mckeon Kathryn CMO and GM, Butter 03/03/2025 AA Direct COM 7,924 $0.00 $0.00 54,127 Bal Joanne GC, SEC. AND HEAD OF IMPACT 03/03/2025 AA Direct COM 7,924 $0.00 $0.00 67,295 Holland Joseph Michael Chief Supply Chain Officer 03/03/2025 AA Direct COM 7,924 $0.00 $0.00 11,863 Holland Joseph Michael Chief People Officer 03/03/2025 AA Direct COM 7,528 $0.00 $0.00 11,109 Coon Stephanie SVP STRATEGY 03/03/2025 AA Direct COM 7,528 $0.00 $0.00 60,451 Pappas Peter Nicholas CSO and President, Eggs 03/03/2025 AA Direct COM 10,301 $0.00 $0.00 76,215 Ohayer Matthew EXECUTIVE CHAIRPERSON 11/22/2024 AA Direct COM 3,613 $0.00 $0.00 7,112,890 Coon Stephanie SVP OF STRATEGY 11/15/2024 AA Direct COM 422 $23.91 $10,090.02 52,923 Pappas Peter Nicholas CHIEF SALES OFFICER 11/15/2024 AA Direct COM 250 $23.91 $5,977.50 66,076 Bal Joanne GC, SEC. AND HEAD OF IMPACT 11/15/2024 AA Direct COM 270 $23.91 $6,455.70 59,371 Diez-Canseco Russell PRESIDENT AND CEO 11/15/2024 AA Direct COM 326 $23.91 $7,794.66 606,025 Wrede Thilo CHIEF FINANCIAL OFFICER 11/15/2024 AA Direct COM 290 $23.91 $6,933.90 49,090 Van Hoven Reena Chauhan Chief People Officer 09/16/2024 AA Direct COM 3,581 $0.00 $0.00 3,581 Holland Joseph Michael Chief Supply Chain Officer 09/03/2024 AA Direct COM 3,939 $0.00 $0.00 3,939 Flanagan Glenda J Director 06/12/2024 AA Direct COM 2,136 $0.00 $0.00 27,975
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Filer's Name
Relationship/
Trans.
Trans. Type
Ownership Type
Security Type
Shares
Price
Trans.
Total Shares Owned
Van Hoven Reena Chauhan Chief People Officer 09/16/2025 DF Direct COM 344 $47.05 $16,185.20 10,765 Diez-Canseco Russell PRESIDENT AND CEO 09/11/2025 DG Direct COM 10,000 $0.00 $0.00 675,776 Diez-Canseco Russell PRESIDENT AND CEO 09/10/2025 DS Direct COM 943 $47.84 $45,113.12 685,776 Diez-Canseco Russell PRESIDENT AND CEO 09/10/2025 DS Direct COM 15,757 $47.29 $745,148.53 686,719 Ohayer Matthew EXECUTIVE CHAIRPERSON 09/04/2025 DS Direct COM 100,000 $50.96 $5,096,000.00 6,482,070 Ohayer Matthew EXECUTIVE CHAIRPERSON 09/02/2025 DS Direct COM 24,441 $52.39 $1,280,463.99 6,582,070 Ohayer Matthew EXECUTIVE CHAIRPERSON 09/02/2025 DS Direct COM 20,559 $51.52 $1,059,199.68 6,606,511 Ohayer Matthew EXECUTIVE CHAIRPERSON 09/02/2025 DS Direct COM 100,000 $51.98 $5,198,000.00 6,627,070 Holland Joseph Michael Chief Supply Chain Officer 09/02/2025 DF Direct COM 412 $51.90 $21,382.80 11,451 Ohayer Matthew EXECUTIVE CHAIRPERSON 08/29/2025 DS Direct COM 100,000 $51.13 $5,113,000.00 6,727,070 Bal Joanne GC, SEC. AND HEAD OF IMPACT 08/22/2025 DS Direct COM 4,796 $50.95 $244,356.20 43,332 Ohayer Matthew EXECUTIVE CHAIRPERSON 08/21/2025 DS Direct COM 4,200 $50.25 $211,050.00 6,827,070 Ohayer Matthew EXECUTIVE CHAIRPERSON 08/19/2025 DS Direct COM 800 $50.31 $40,248.00 6,831,270 Mckeon Kathryn CMO and GM, Butter 08/18/2025 DS Direct COM 21,442 $49.08 $1,052,373.36 37,513 Bal Joanne GC, SEC. AND HEAD OF IMPACT 08/15/2025 DS Direct COM 9,999 $47.70 $476,952.30 48,128 Mckeon Kathryn CMO and GM, Butter 08/15/2025 DS Direct COM 12,005 $47.59 $571,317.95 37,513 Post Denny Marie Director 08/14/2025 DS Direct COM 6,086 $47.75 $290,606.50 16,312 Wrede Thilo CHIEF FINANCIAL OFFICER 08/14/2025 DS Direct COM 2,793 $47.70 $133,226.10 58,783 Wrede Thilo CHIEF FINANCIAL OFFICER 08/14/2025 DS Direct COM 600 $47.06 $28,236.00 61,576 Khoury Karl Director 08/13/2025 DS Direct COM 20,000 $47.63 $952,600.00 114,789 Diez-Canseco Russell PRESIDENT AND CEO 08/12/2025 DS Direct COM 16,700 $46.11 $770,037.00 702,476 Coon Stephanie SVP STRATEGY 08/12/2025 DS Direct COM 10,005 $46.15 $461,730.75 45,779 Pappas Peter Nicholas CSO and President, Eggs 08/11/2025 DS Direct COM 2,811 $45.35 $127,478.85 65,430 Wrede Thilo CHIEF FINANCIAL OFFICER 08/11/2025 DS Direct COM 1,200 $45.56 $54,672.00 54,987 Ohayer Matthew EXECUTIVE CHAIRPERSON 08/08/2025 DS Direct COM 5,000 $45.25 $226,250.00 6,832,070
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Filer's Name
Relationship/
Trans.
Trans. Type
Ownership Type
Security Type
Shares
Price
Trans.
Total Shares Owned
Mckeon Kathryn CMO and GM, Butter 08/18/2025 AM Direct COM 21,442 $15.31 $328,277.02 58,955 Wrede Thilo CHIEF FINANCIAL OFFICER 08/14/2025 AM Direct COM 7,189 $13.91 $99,998.99 62,176 Ohayer Matthew EXECUTIVE CHAIRPERSON 07/11/2025 AM Direct COM 18,180 $24.20 $439,956.00 6,877,070 Diez-Canseco Russell PRESIDENT AND CEO 05/12/2025 AM Direct COM 13,052 $12.81 $167,196.12 756,236 Diez-Canseco Russell PRESIDENT AND CEO 05/12/2025 AM Direct COM 39,448 $5.33 $210,202.61 743,184 Diez-Canseco Russell PRESIDENT AND CEO 04/14/2025 AM Direct COM 52,500 $5.33 $279,751.50 748,860 Diez-Canseco Russell PRESIDENT AND CEO 03/12/2025 AM Direct COM 52,500 $5.33 $279,751.50 746,530 Diez-Canseco Russell PRESIDENT AND CEO 02/12/2025 AM Direct COM 52,500 $5.33 $279,751.50 720,702 Bal Joanne GC, SEC. AND HEAD OF IMPACT 01/17/2025 AM Direct COM 15,993 $25.56 $408,781.08 87,617 Bal Joanne GC, SEC. AND HEAD OF IMPACT 01/17/2025 AM Direct COM 12,253 $15.31 $187,593.43 71,624 Mckeon Kathryn CMO and GM, Butter 01/17/2025 AM Direct COM 12,300 $3.67 $45,200.04 58,503 Diez-Canseco Russell PRESIDENT AND CEO 01/13/2025 AM Direct COM 52,500 $5.33 $279,751.50 712,830 Mckeon Kathryn CHIEF MARKETING OFFICER 01/13/2025 AM Direct COM 12,300 $3.25 $39,927.03 58,503 Diez-Canseco Russell PRESIDENT AND CEO 12/13/2024 AM Direct COM 99,262 $3.67 $364,768.00 744,875 Diez-Canseco Russell PRESIDENT AND CEO 12/13/2024 AM Direct COM 31,816 $5.33 $169,534.74 645,613 Diez-Canseco Russell PRESIDENT AND CEO 12/12/2024 AM Direct COM 52,500 $5.33 $279,751.50 658,525 Diez-Canseco Russell PRESIDENT AND CEO 11/19/2024 AM Direct COM 5,000 $5.33 $26,643.00 611,025 Diez-Canseco Russell PRESIDENT AND CEO 11/12/2024 AM Direct COM 47,500 $5.33 $253,108.50 646,349 Ohayer Matthew EXECUTIVE CHAIRPERSON 11/05/2024 DX Direct COM 61,500 $3.25 $199,752.00 7,133,277 Diez-Canseco Russell PRESIDENT AND CEO 11/05/2024 AX Direct COM 61,500 $3.25 $199,752.00 598,849 Diez-Canseco Russell PRESIDENT AND CEO 10/14/2024 AM Direct COM 52,500 $5.33 $279,751.50 582,002 Diez-Canseco Russell PRESIDENT AND CEO 09/12/2024 AM Direct COM 52,500 $5.33 $279,751.50 574,902 Diez-Canseco Russell PRESIDENT AND CEO 09/11/2024 AM Direct COM 25,640 $15.31 $392,548.40 622,402 Diez-Canseco Russell PRESIDENT AND CEO 09/11/2024 AM Direct COM 74,360 $12.81 $952,551.60 596,762 Diez-Canseco Russell PRESIDENT AND CEO 08/12/2024 AM Direct COM 52,500 $5.33 $279,751.50 567,904
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Transaction Type Key A = Acquired, D = Disposed A = Grant, award or other acquisition pursuant to Rule 16b-3(d)
C = Conversion of derivative security |
D = Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) |
E = Expiration of short derivative position |
F = Payment of exercise price or tax liability by delivering or withholding securities incident to the receipt, exercise or vesting of a security issued in accordance with Rule 16b-3. |
G = Gift |
H = Expiration (or cancellation) of long derivative position with value received |
I = Discretionary transaction in accordance with Rule 16b-3(f) |
J = Other |
L = Small acquisition under Rule 16a-6 |
M = Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 |
O = Exercise of out-of-the-money derivative security |
P = Open market or private purchase |
S = Open market or private sale |
U = Disposition pursuant to a tender of shares in a change of control transaction |
W = Acquisition or disposition by will or the laws of descent and distribution |
X = Exercise of in-the-money or at-the-money derivative security |
Z = Deposit into or withdrawal from voting trust
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