Insider Transactions last 24 months for PURPLE INNOVATION, INC. - NSDQ: PRPL
Transactions
All
Buy
Sell
Option Exercise
Filer's Name
Relationship/
Trans.
Trans. Type
Ownership Type
Security Type
Shares
Price
Trans.
Total Shares Owned
Haynor Eric Scott Chief Operating Officer 06/06/2025 AM Direct COM 12,572 $0.00 $0.00 225,607 Hutchings Jeffrey Layne Chief Innovation Officer 05/12/2025 AM Direct COM 9,827 $0.00 $0.00 68,831 Kerby Jeffery Scott Chief of Owned Retail 03/31/2025 DF Direct COM 4,647 $0.76 $3,528.00 60,443 Kerby Jeffery Scott Chief of Owned Retail 03/31/2025 AM Direct COM 13,585 $0.00 $0.00 65,090 Demartini Robert Chief Executive Officer 03/31/2025 DF Direct COM 23,232 $0.76 $17,637.73 879,514 Demartini Robert Chief Executive Officer 03/31/2025 AM Direct COM 80,386 $0.00 $0.00 902,746 Hutchings Jeffrey Layne Chief Innovation Officer 03/31/2025 AM Direct COM 16,881 $0.00 $0.00 59,004 Vogensen Todd E. Chief Financial Officer 03/31/2025 DF Direct COM 6,970 $0.76 $5,291.62 47,868 Vogensen Todd E. Chief Financial Officer 03/31/2025 AM Direct COM 24,116 $0.00 $0.00 54,838 Haynor Eric Scott Chief Operating Officer 03/31/2025 AM Direct COM 21,101 $0.00 $0.00 213,035 Roddy Jack Chief People Officer 03/31/2025 AM Direct COM 16,881 $0.00 $0.00 85,833 Ulrich George Turner Principal Accounting Officer 03/31/2025 DF Direct COM 2,249 $0.76 $1,707.44 28,139 Ulrich George Turner Principal Accounting Officer 03/31/2025 AM Direct COM 6,576 $0.00 $0.00 30,388 Demartini Robert Chief Executive Officer 03/25/2025 DF Direct COM 48,167 $0.79 $38,051.93 822,360 Demartini Robert Chief Executive Officer 03/25/2025 AM Direct COM 166,667 $0.00 $0.00 870,527 Roddy Jack Chief People Officer 03/15/2025 AM Direct COM 11,499 $0.00 $0.00 68,952 Roddy Jack Chief People Officer 03/15/2025 AM Direct COM 10,666 $0.00 $0.00 57,453 Hutchings Jeffrey Layne Chief Innovation Officer 03/15/2025 AM Direct COM 11,235 $0.00 $0.00 42,123 Haynor Eric Scott Chief Operating Officer 03/15/2025 AM Direct COM 14,097 $0.00 $0.00 191,934 Ulrich George Turner Principal Accounting Officer 03/15/2025 DF Direct COM 2,152 $0.90 $1,936.58 23,812 Ulrich George Turner Principal Accounting Officer 03/15/2025 AM Direct COM 6,292 $0.00 $0.00 25,964 Ulrich George Turner Principal Accounting Officer 03/15/2025 DF Direct COM 1,455 $0.90 $1,309.35 19,672 Ulrich George Turner Principal Accounting Officer 03/15/2025 AM Direct COM 4,253 $0.00 $0.00 21,127 Demartini Robert Chief Executive Officer 03/15/2025 DF Direct COM 16,337 $0.90 $14,701.67 703,860 Demartini Robert Chief Executive Officer 03/15/2025 AM Direct COM 56,528 $0.00 $0.00 720,197
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Filer's Name
Relationship/
Trans.
Trans. Type
Ownership Type
Security Type
Shares
Price
Trans.
Total Shares Owned
Peterson Douglas Scott Director 11/15/2024 AG Indirect COM 23,028 $0.00 $0.00 3,233,959 Peterson Douglas Scott Director 11/15/2024 AJ Direct COM 23,028 $0.00 $0.00 23,028 Peterson Douglas Scott Director 10/09/2024 AG Indirect COM 31,765 $0.00 $0.00 3,210,931 Ulrich George Turner Principal Accounting Officer 03/22/2024 AP Direct COM 4,000 $1.52 $6,060.80 16,874 Peterson Douglas Scott Director 03/04/2024 AJ Indirect COM 431,355 $0.00 $0.00 3,179,165 Peterson Douglas Scott Director 11/22/2023 AJ Indirect COM 149,883 $0.00 $0.00 2,747,810
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Filer's Name
Relationship/
Trans.
Trans. Type
Ownership Type
Security Type
Shares
Price
Trans.
Total Shares Owned
Kerby Jeffery Scott Chief of Owned Retail 03/31/2025 DF Direct COM 4,647 $0.76 $3,528.00 60,443 Demartini Robert Chief Executive Officer 03/31/2025 DF Direct COM 23,232 $0.76 $17,637.73 879,514 Vogensen Todd E. Chief Financial Officer 03/31/2025 DF Direct COM 6,970 $0.76 $5,291.62 47,868 Ulrich George Turner Principal Accounting Officer 03/31/2025 DF Direct COM 2,249 $0.76 $1,707.44 28,139 Demartini Robert Chief Executive Officer 03/25/2025 DF Direct COM 48,167 $0.79 $38,051.93 822,360 Ulrich George Turner Principal Accounting Officer 03/15/2025 DF Direct COM 2,152 $0.90 $1,936.58 23,812 Ulrich George Turner Principal Accounting Officer 03/15/2025 DF Direct COM 1,455 $0.90 $1,309.35 19,672 Demartini Robert Chief Executive Officer 03/15/2025 DF Direct COM 16,337 $0.90 $14,701.67 703,860 Kerby Jeffery Scott Chief of Owned Retail 03/15/2025 DF Direct COM 3,142 $0.90 $2,827.49 51,505 Vogensen Todd E. Chief Financial Officer 03/14/2025 DF Direct COM 12,488 $0.90 $11,237.95 30,722 Mcdermott Tricia Chief Legal Officer 03/14/2025 DF Direct COM 10,176 $0.90 $9,157.38 25,832 Peterson Douglas Scott Director 11/15/2024 DG Direct COM 23,028 $0.00 $0.00 0 Peterson Douglas Scott Director 10/09/2024 DG Direct COM 31,765 $0.00 $0.00 0 Kerby Jeffery Scott Chief of Owned Retail 03/15/2024 DF Direct COM 3,151 $1.56 $4,915.56 45,461 Krausz Keira Chief Marketing Officer 03/15/2024 DF Direct COM 4,815 $1.56 $7,511.40 6,829 Roddy Jack Chief People Officer 03/15/2024 DF Direct COM 3,410 $1.56 $5,319.60 44,610 Roddy Jack Chief People Officer 03/15/2024 DF Direct COM 3,163 $1.56 $4,934.28 36,521 Ulrich George Turner Principal Accounting Officer 03/15/2024 DF Direct COM 2,158 $1.56 $3,366.48 12,874 Ulrich George Turner Principal Accounting Officer 03/15/2024 DF Direct COM 1,459 $1.56 $2,276.04 8,741 Ulrich George Turner Principal Accounting Officer 03/15/2024 DF Direct COM 200 $1.56 $312.00 5,947
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Filer's Name
Relationship/
Trans.
Trans. Type
Ownership Type
Security Type
Shares
Price
Trans.
Total Shares Owned
Haynor Eric Scott Chief Operating Officer 06/06/2025 AM Direct COM 12,572 $0.00 $0.00 225,607 Hutchings Jeffrey Layne Chief Innovation Officer 05/12/2025 AM Direct COM 9,827 $0.00 $0.00 68,831 Kerby Jeffery Scott Chief of Owned Retail 03/31/2025 AM Direct COM 13,585 $0.00 $0.00 65,090 Demartini Robert Chief Executive Officer 03/31/2025 AM Direct COM 80,386 $0.00 $0.00 902,746 Hutchings Jeffrey Layne Chief Innovation Officer 03/31/2025 AM Direct COM 16,881 $0.00 $0.00 59,004 Vogensen Todd E. Chief Financial Officer 03/31/2025 AM Direct COM 24,116 $0.00 $0.00 54,838 Haynor Eric Scott Chief Operating Officer 03/31/2025 AM Direct COM 21,101 $0.00 $0.00 213,035 Roddy Jack Chief People Officer 03/31/2025 AM Direct COM 16,881 $0.00 $0.00 85,833 Ulrich George Turner Principal Accounting Officer 03/31/2025 AM Direct COM 6,576 $0.00 $0.00 30,388 Demartini Robert Chief Executive Officer 03/25/2025 AM Direct COM 166,667 $0.00 $0.00 870,527 Roddy Jack Chief People Officer 03/15/2025 AM Direct COM 11,499 $0.00 $0.00 68,952 Roddy Jack Chief People Officer 03/15/2025 AM Direct COM 10,666 $0.00 $0.00 57,453 Hutchings Jeffrey Layne Chief Innovation Officer 03/15/2025 AM Direct COM 11,235 $0.00 $0.00 42,123 Haynor Eric Scott Chief Operating Officer 03/15/2025 AM Direct COM 14,097 $0.00 $0.00 191,934 Ulrich George Turner Principal Accounting Officer 03/15/2025 AM Direct COM 6,292 $0.00 $0.00 25,964 Ulrich George Turner Principal Accounting Officer 03/15/2025 AM Direct COM 4,253 $0.00 $0.00 21,127 Demartini Robert Chief Executive Officer 03/15/2025 AM Direct COM 56,528 $0.00 $0.00 720,197 Kerby Jeffery Scott Chief of Owned Retail 03/15/2025 AM Direct COM 9,186 $0.00 $0.00 54,647 Vogensen Todd E. Chief Financial Officer 03/14/2025 AM Direct COM 43,210 $0.00 $0.00 43,210 Mcdermott Tricia Chief Legal Officer 03/14/2025 AM Direct COM 36,008 $0.00 $0.00 36,008 Roddy Jack Chief People Officer 10/25/2024 AM Direct COM 2,177 $0.00 $0.00 46,787 Haynor Eric Scott Chief Operating Officer 06/06/2024 AM Direct COM 12,572 $0.00 $0.00 177,837 Hutchings Jeffrey Layne Chief Innovation Officer 05/12/2024 AM Direct COM 9,827 $0.00 $0.00 30,888 Demartini Robert Chief Executive Officer 03/25/2024 AM Direct COM 128,333 $0.00 $0.00 463,669 Demartini Robert Chief Executive Officer 03/25/2024 AM Direct COM 38,334 $0.00 $0.00 335,336
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Transaction Type Key A = Acquired, D = Disposed A = Grant, award or other acquisition pursuant to Rule 16b-3(d)
C = Conversion of derivative security |
D = Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) |
E = Expiration of short derivative position |
F = Payment of exercise price or tax liability by delivering or withholding securities incident to the receipt, exercise or vesting of a security issued in accordance with Rule 16b-3. |
G = Gift |
H = Expiration (or cancellation) of long derivative position with value received |
I = Discretionary transaction in accordance with Rule 16b-3(f) |
J = Other |
L = Small acquisition under Rule 16a-6 |
M = Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 |
O = Exercise of out-of-the-money derivative security |
P = Open market or private purchase |
S = Open market or private sale |
U = Disposition pursuant to a tender of shares in a change of control transaction |
W = Acquisition or disposition by will or the laws of descent and distribution |
X = Exercise of in-the-money or at-the-money derivative security |
Z = Deposit into or withdrawal from voting trust
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