Insider Transactions last 24 months for PURPLE INNOVATION, INC.  -  NSDQ: PRPL

 
Transactions
All Buy Sell Option Exercise
Filer's Name
Relationship/
Title
Trans.
Date
Trans. Type
Ownership Type
Security Type
Shares
Price
Trans.
Value
Total Shares Owned
Hutchings Jeffrey LayneChief Innovation Officer03/15/2026AMDirectCOM11,235$0.00$0.0080,066
Ulrich George TurnerPrincipal Accounting Officer03/15/2026AMDirectCOM6,292$0.00$0.0034,431
Kerby Jeffery ScottChief of Owned Retail03/15/2026DFDirectCOM2,651$0.71$1,871.8766,978
Kerby Jeffery ScottChief of Owned Retail03/15/2026AMDirectCOM9,186$0.00$0.0069,629
Demartini RobertChief Executive Officer03/15/2026DFDirectCOM16,309$0.71$11,515.78919,734
Demartini RobertChief Executive Officer03/15/2026AMDirectCOM56,529$0.00$0.00936,043
Haynor Eric ScottChief Operating Officer03/15/2026AMDirectCOM14,097$0.00$0.00239,704
Vogensen Todd E.Chief Financial Officer03/14/2026DFDirectCOM12,683$0.71$8,955.4778,395
Vogensen Todd E.Chief Financial Officer03/14/2026AMDirectCOM43,210$0.00$0.0091,078
Haynor Eric ScottChief Operating Officer06/06/2025AMDirectCOM12,572$0.00$0.00225,607
Hutchings Jeffrey LayneChief Innovation Officer05/12/2025AMDirectCOM9,827$0.00$0.0068,831
Kerby Jeffery ScottChief of Owned Retail03/31/2025DFDirectCOM4,647$0.76$3,528.0060,443
Kerby Jeffery ScottChief of Owned Retail03/31/2025AMDirectCOM13,585$0.00$0.0065,090
Demartini RobertChief Executive Officer03/31/2025DFDirectCOM23,232$0.76$17,637.73879,514
Demartini RobertChief Executive Officer03/31/2025AMDirectCOM80,386$0.00$0.00902,746
Hutchings Jeffrey LayneChief Innovation Officer03/31/2025AMDirectCOM16,881$0.00$0.0059,004
Vogensen Todd E.Chief Financial Officer03/31/2025DFDirectCOM6,970$0.76$5,291.6247,868
Vogensen Todd E.Chief Financial Officer03/31/2025AMDirectCOM24,116$0.00$0.0054,838
Haynor Eric ScottChief Operating Officer03/31/2025AMDirectCOM21,101$0.00$0.00213,035
Roddy JackChief People Officer03/31/2025AMDirectCOM16,881$0.00$0.0085,833
Ulrich George TurnerPrincipal Accounting Officer03/31/2025DFDirectCOM2,249$0.76$1,707.4428,139
Ulrich George TurnerPrincipal Accounting Officer03/31/2025AMDirectCOM6,576$0.00$0.0030,388
Demartini RobertChief Executive Officer03/25/2025DFDirectCOM48,167$0.79$38,051.93822,360
Demartini RobertChief Executive Officer03/25/2025AMDirectCOM166,667$0.00$0.00870,527
Roddy JackChief People Officer03/15/2025AMDirectCOM11,499$0.00$0.0068,952
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Transaction Type Key
First letter: A = Acquired, D = Disposed
Second letter:
A = Grant, award or other acquisition pursuant to Rule 16b-3(d) C = Conversion of derivative security | D = Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | E = Expiration of short derivative position | F = Payment of exercise price or tax liability by delivering or withholding securities incident to the receipt, exercise or vesting of a security issued in accordance with Rule 16b-3. | G = Gift | H = Expiration (or cancellation) of long derivative position with value received | I = Discretionary transaction in accordance with Rule 16b-3(f) | J = Other | L = Small acquisition under Rule 16a-6 | M = Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | O = Exercise of out-of-the-money derivative security | P = Open market or private purchase | S = Open market or private sale | U = Disposition pursuant to a tender of shares in a change of control transaction | W = Acquisition or disposition by will or the laws of descent and distribution | X = Exercise of in-the-money or at-the-money derivative security | Z = Deposit into or withdrawal from voting trust 		Export Table Data to Excel Send to Excel